Experience
ARCHITECT
Designing invisible systems that touch the human soul
Strategic Design Philosophy
I believe the most compelling stories begin with curiosity—a spark that has carried me across continents blending diverse perspectives from anthropology to business, from innovation to experience design.
At my core, I am an architect of invisible systems, adept at listening to unspoken and designing experiences that touch the human soul. I have embarked on projects ranging from wellness movements to creating AI-driven platforms that empower developers worldwide.
"Each endeavour brings me closer to my mission: connecting strategic business goals with the essence of the human perspective.
Welcome to my world—where strategy meets soul, and design becomes the universal language of possibility!
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""The art of my craft lies in listening to the unspoken, seeing the invisible, and touching the intangible essence of human desire."
Crafting Digital Masterpieces
A curated selection of projects that demonstrate a commitment to design excellence, strategic thinking, and impactful user experiences.
Projects
Explore a curated collection of transformative projects that showcase innovation, strategic thinking, and exceptional execution across diverse industries and challenges.
Year
Client
Location
Project Kayanee
The First-of-Its-Kind Collective Saudi Wellness Experience Platform
SERVICES PROVIDED
PROJECT CONTEXT
For centuries, wellness has been a deeply personal journey—rooted in culture, tradition, and individual aspirations.
Professional Experience
With over a decade of experience across diverse industries, I've developed a unique perspective on design and strategy. My career journey has equipped me with the skills to navigate complex challenges and deliver impactful solutions.
2023—Present
Business Partner
Globant
I orchestrate enterprise-scale digital initiatives for global brands, translating their vision into practical roadmaps that support business goals.
2020—2023
Experience Designer
Globant
I contributed to architect physical-digital systems for healthcare, entertainment, hospitality, retail, Finance and wellness teams, supporting faster value delivery.
2019—2020
Partners Engagement
Centre for Fourth Industrial Revolution-WEF
I helped develop frameworks connecting technologies with governance approaches, supporting sustainable bridges between public policy and industry innovation.
2018—2019
Strategic Design Director
Designit a WIPRO Company
I led regional operations to scale market presence and transform business complexity into actionable design solutions.
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Design Excellence
Meticulously architected solutions addressing demanding market realities and evolving client's needs.
Transformation Leadership
I guide organizations by tuning into their cultural frequencies. Change happens when strategy harmonizes with the collective heartbeat of teams and communities.
Scale Experience Systems
I cultivate spaces with distinct energetic signatures—environments that spark breakthrough thinking. The right atmosphere transforms potential into reality, whether for megaprojects or intimate startups.
Strategic Design
My approach to Strategic Design architectures converts ecosystems complexity into structured implementation roadmaps with measurable ROI.
Experience Orchestration
I compose service symphonies where every interaction contributes to the emotional arc. Thousands of moments, one cohesive feeling that stays with people long after.
Product Strategy Evolution
I infuse products with soul—designing not just what they do, but how they make people feel. Each feature carries intention, creating atmospheres where users naturally thrive.
Intelligence Amplification Design
I choreograph the dance between human intuition and machine precision. Creating spaces where both energies complement rather than compete, amplifying our collective wisdom.
Let's Create Together
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