Explore a collection of my most significant projects, each representing a unique challenge and innovative solution. From digital transformations to experience design, these case studies showcase my approach to creating meaningful and impactful experiences.
The First-of-Its-Kind Collective Saudi Wellness Experience Platform
For centuries, wellness has been a deeply personal journey—rooted in culture, tradition, and individual aspirations. In Saudi Arabia, a new chapter i...
kayanee.com/
Saudi Arabia
CLIENT
Kayanee, a PIF Company
YEAR
2022
Crafting a seamless digital experience for a multi-venue entertainment ecosystem in Saudi Arabia
Saudi Arabia's flagship entertainment destination required comprehensive guest support systems navigating uncharted territory in a landmark entertainm...
Saudi Arabia
CLIENT
Flagship Entertainment Destination, KSA
YEAR
2025
Transforming static code into dynamic knowledge
In the ever-evolving landscape of software development, navigating and understanding vast, complex codebases is one of the most significant challenges...
www.augoor.com/
Worldwide
CLIENT
Globant X
YEAR
2020
Elevating Ophthalmic Practices with Experience-Driven Innovation
For optometrists and surgeons, precision is essential—every decision and data point affects patient vision outcomes. CHiME Care was envisioned as mor...
us-vision.jjcustomerconnect.com
United States
CLIENT
Johnson & Johnson Surgical Vision
YEAR
2022
Digital Transformation in Luxury Hospitality
Riviera Maya's Nomade Hotels are sanctuaries that blend luxury with nature, evolving alongside rising guest expectations. The challenge was clear: ho...
nomadetulum.com/
Mexico-Tulum
CLIENT
Nomade Group
YEAR
2021
Driving Digital Transformation in Pricing Strategy
In food and beverage, pricing decisions must be intelligent and adaptive against rapidly shifting market dynamics. Danone needed to transition from a...
www.danone.com/
Argentina
CLIENT
Danone
YEAR
2021
Catalog Harmonisation
Parques Reunidos is a global leisure leader operating seventy diverse entertainment venues spanning three continents and multiple experience categorie...
CLIENT
Parques Reunidos
YEAR
2023