Kayanee, a PIF Company • 2022

Project Kayanee

The First-of-Its-Kind Collective Saudi Wellness Experience Platform

Experience DesignService DesignProduct Strategy
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Context

For centuries, wellness has been a deeply personal journey—rooted in culture, tradition, and individual aspirations.

In Saudi Arabia, a new chapter is being written. Kayanee is more than just a wellness brand; it's a movement, a vision, and a revolution in how women experience health, self-care, and empowerment.

Kayanee is the first ecosystem integrating physical, digital, and social experiences for women's holistic wellbeing.

Scope

Spaces were designed to intuitively recognise wellness needs, blending physical environments with AI-driven digital journeys.

Crafted to be a phygital ecosystem merging behavioural science with technology to create deeply personalised transformative experiences.

Seamless interactions across touch points—from retail environments to digital platforms—enhancing women's holistic wellbeing journey.

Project Gallery

Kayanee mobile app interface showing personalized fitness and wellness tracking
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Impact

Kayanee redefines possibility within Saudi Arabia's $19 billion wellness industry through cultural-technological fusion.

The e-commerce platform launch initiates a vision extending beyond digital into integrated experiences.

The full vision is still unfolding, with new innovations, experiences, and services continuously being developed to shape the future of women's wellness in Saudi Arabia.

"Amazing proposal and presentation for Kayanee and princess Reema @ KSA...you are already on the next level. Keep rocking!"
Martin Migoya
CEO - Globant