Driving Digital Transformation in Pricing Strategy
In food and beverage, pricing decisions must be intelligent and adaptive against rapidly shifting market dynamics.
Danone needed to transition from a reactive, inflationary pricing approach to predictive models aligned with erratic market behaviour.
A comprehensive Digital Maturity Assessment was undertaken to evaluate capabilities across technology, data, processes, and organisational culture.
We led the maturity assessment, identifying capability gaps between Danone's digital ambition and its current operational reality.
Critical challenges in data governance, technology automation, and cross-functional process scalability were diagnosed.
A modular pricing framework was architected to ensure strategic alignment with broader organisational transformation objectives.
The strategic roadmap established foundations for dynamic pricing capabilities leveraging predictive analytics and automation.
Detailed implementation frameworks outlined pathways to overcome silos between pricing, sales, and finance teams.
The discovery phase delivered a scalable vision positioning pricing as strategic advantage in Danone's digital transformation.
"Silvana is a person who shows permanent commitment to the project, always responsible and collaborating not only with regard to her tasks and objectives but also with those of the team and the project. On the other hand, she has proven to be innovative, proposing, challenging and always seeking to optimize work dynamics and tools to work with clients."