Saudi Arabia's flagship entertainment destination required comprehensive guest support systems navigating uncharted territory in a landmark entertainment project.
Theme parks, water attractions, sports facilities, and retail centers operated through unified digital infrastructure where both guests and operational staff would encounter these systems for the first time.
Cultural complexity demanded sophisticated solutions: Saudi families, GCC visitors, and international tourists each brought different service expectations, with every touchpoint depending entirely on digital systems without analog alternatives available.
This proof of concept established validated product strategy for complex entertainment ecosystem requirements through stakeholder collaboration and technical feasibility.
Provided development teams with validated integration requirements, with PRDs specifying exact connections with Digital ID and ticketing systems.
Workflow validation created shared understanding through stakeholder alignment via tangible prototypes, while designing data collection specs for guest interaction patterns and defining KPI structures for digital adoption and cultural adaptation success.
Technical Foundation Established: Development teams received validated integration requirements enabling confident planning without major architectural uncertainty.
Operational Readiness Framework: Workflow validation created shared understanding with achievable roadmaps reflecting real operational constraints.
Intelligence Framework Design: Blueprints outlined future experience preservation measurement, paving the way for a truly world-class digital guest experience.
"This foundational work provided our development teams with the clarity and confidence needed to build a world-class digital infrastructure for our flagship destination."